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July 2009 

Return to Table of Contents July 2009

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Guide: Brüno
Brüno Primer

With the release of this month’s Brüno, Sacha Baron Cohen completes his TV triptych, meaning all three of the characters he performed on his HBO series, Ali G in da USAiii — Ali G, Borat and now Brüno — will have starred in their own feature films. Brüno, like Ali G and Borat, is a fictional TV reporter. He’s Austrian, gay and covers the fashion business. Cohen invented the character in the late ’90s for a British TV program and says Brüno’s raison d’être is to show up superficial fashionistas. His method? Ask inane questions that provoke inane answers. To give those unfamiliar with Brüno a taste of what to expect from the film, here’s a recap of Brüno’s escapades from the two seasons of the acclaimed Ali G in da USAiii.


By Ingrid Randoja

SEASON 1

Episode 1: “Law & Order”

Synopsis: Brüno interviews PR guru and fashion-show seat assigner Paul Wilmot and crashes designer Lloyd Klein’s show where he struts the catwalk in men’s underwear and does the worm onstage.

Best Brüno “Gotcha” moment: Getting Wilmot to tell deaf kids to practice safe sex.

Best Brüno question: “Can I borrow your underpants?”


Episode 3: “Politics”

Synopsis: At New York’s fashion week, Brüno talks to casting director Roger Padhilla.

Best Brüno “Gotcha” moment: Getting Padhilla to admit fashion saves a lot more lives than doctors.

Best Brüno question: “Have you ever thought of using disabled models with normal clothes? Not like the disgusting disabled, just like the mental thing.”

 

Episode 4: “Art”

Synopsis: Brüno goes to L.A. and talks to celebrity hairdresser Jonathan Antin.

Best Brüno “Gotcha” moment: Antin agrees with Brüno that most Middle Eastern men with moustaches are evil.

Best Brüno question: “Is it a coincidence that all the good people have long hair, like Jesus, and like hippies, and Rod Stewart?”


Episode 6: “Belief”

Synopsis: Brüno heads to Alabama to attend an Alabama State football game, joins the cheerleaders on the sidelines and flirts with a running back.

Best Brüno “Gotcha” moment: Getting 50,000 Alabama State fans to boo him while he dances with the cheerleaders.

Best Brüno question: “Are you allowed to date other members of the team, or do you have to wait until the season is over?”
  

SEASON 2

Episode 1: “Respek”

Synopsis: Brüno interviews Arkansas’ Pastor Quinn, who specializes in converting gays.

Best Brüno “Gotcha” moment: Pastor Quinn calls watching Will & Grace “ungodly.”

Best Brüno question: “If Freddie Prinze Jr. crawled in here now on all fours, are you telling me you wouldn’t want to undress him?”


Episode 3: “Peace”

Synopsis: Brüno asks three men — a fashion guru, a stylist and a designer — to play a game of “Fashion Polizei” to encourage them to slag celebrities.

Best Brüno “Gotcha” moment: Stylist James Campbell slags a photo of a scantily clad Paris Hilton, but after Brüno tells Campbell the Hilton Group owns part of his TV station, Campbell says, “This is how every girl on the red carpet should dress.”

Best Brüno question: “Liza Minnelli, do you wish her a benign tumor or a malignant tumor?”


Episode 4: “Realize”

Synopsis: Brüno gets a taste of the Miami nightlife by talking to nightclub owner James Butler and working the door at a club.

Best Brüno “Gotcha” moment: Butler agrees with Brüno that if house music was around in the 1930s World War II would not have happened.

Best Brüno question: “The rise of club music, the fall of apartheid...a coincidence or not?”

 

Episode 5: “Jah”

Synopsis: Brüno attends a seniors square dance in Georgia where he flirts with dance instructor Jim, and then sets out to make Jim jealous by dancing with other men.

Best Brüno “Gotcha” moment: Jim refusing to do-si-do with Brüno.

Best Brüno question: “Is Jim looking at me now, I’m not going to look at him, but you just look and tell me, is he looking at me?”


Episode 6: “Realness”

Synopsis: Brüno enjoys spring break in Daytona Beach with a group of guys on the beach.

Best Brüno “Gotcha” moment: Getting the boys to moon for the camera and then watching them freak when he tells them it’s for a gay Austrian TV show.

Best Brüno question: “Is it possible to see the ass cheeks?”



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